what led to nuFYX?

At nuFYX, we believe that clean eating and performance (mental & physical) go hand in hand. In today’s fast paced world, the need for quick & convenient food options is greater than ever. However, because our sweet tooth never let us accept anything short of delicious, we were left with few options. We had to innovate.

why did we redefine plant protein?

Protein powder is versatile in that it could be simply mixed with water or added to your favorite recipe. However, it was clear that finding a delicious protein powder that satisfied every one of our strict health requirements would have to be created from scratch. This led us to spending the past 8 months developing Heavenly Protein.

our non-negotiable criteria

  • 100% plant based
  • USDA certified organic
  • Easily digestible
  • Single source of protein with all 9 essential amino acids
  • Smooth & creamy texture
  • No fillers, blends, or artificial ingredients
  • Non-GMO
  • Allergen friendly
  • Delicious
  • Locally produced

our american golden peas

are grown & harvested from a select number of US farms in the Midwest. Not only are we proud to support local farmers, nuFYX uses peas that are the highest quality and most sustainable in the world.